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Area Sales Representative-Automotive Aftermarket

Date: May 23, 2022

Location: Sacramento, CA, US

Company: Dorman Products

  • Are you a sales professional who has experience, education or interest in the automotive aftermarket?
  • Are  you looking for an opportunity to join a fast growing company so that you can take your career to the next level?
  • Are you local to the Sacramento, CA area?
  • If so, this may be the perfect role for you!

Job Summary

The Area Sales Representative (ASR) is the primary contact for all jobbers and technicians, and secondary contact to warehouse distributors and retailers within their area of responsibility. In order to best serve our customers in the assigned territory, this contributor should be centrally located within an area that typically spans multiple cities or states. This is a road warrior position that may require travel outside of the assigned area based on business needs.


Responsibilities and Duties/Essential Duties

  • Drive sales, profitability and awareness of Dorman Products through distribution, in support of the area business plan achievement.
  • Drive brand & product awareness across all levels of distribution. This support should come in the form of trade show representation, customer sales/counter person training, jobber/technician visits, changeover assistance and more.
  • Support Dorman’s sales and profitability objectives by working with these customers to optimize store inventories (Top 250/500 GAP Analysis), communicate promotions, resolve complaints (e.g. Labor Claims) and communicate new product opportunities.
  • Take action to expand marketing material distribution and new product announcement enrollment.
  • Objectives should be accomplished within or below all budgetary constraints. 



  • Bachelor's degree in business, automotive technology or a related field preferred, or 3+ years of applicable experience
  • Generalist understanding of common business practices and Microsoft Office suite
  • Self-starter that thrives in remote office environment
  • Strong relationship building and presentation skills
  • Ability to travel 50% or more of the time, including weekend travel as needed
  • Technical aptitude to continuously learn new products and general interest in automotive technology
  • Has experience and enjoys working in a fast paced environment
  • Openness to future relocation preferred
  • Bi-Lingual (English & Spanish) preferred




Dorman Products, Inc. is an equal opportunity employer; we value a combination of ideas, perspectives and cultures. EEO/AA Employer M/F/D/V.

Candidates must pass a background check and drug test, as applicable for the role.

Nearest Major Market: Sacramento

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