Area Sales Representative

Date: Jun 9, 2024

Location: Anaheim Area, CA, US

Company: Dorman Products

Dorman was founded on the belief that people should have greater freedom to fix motor vehicles. For over 100 years, we have been driving new solutions, releasing tens of thousands of aftermarket replacement products engineered to save time and money, and increase convenience and reliability. Founded and headquartered in the United States, we are a pioneering global organization offering an always-evolving catalog of automotive, heavy-duty and specialty vehicle products.  Today, we have more than 3,500 employees across 28 different locations, with a family of brands that also includes SuperATV and Dayton Parts. Publicly traded under the stock ticker DORM, we had revenues surpassing $1.7 billion in 2022 and over $3.5 billion in enterprise value.

Everyone who works at Dorman is called a Contributor. We need everyone, regardless of role and experience, to contribute to our success. That means everyone has a unique ability to make an impact on the business. We encourage all our Contributors to bring their authentic selves to work. The freedom to pursue new ideas, offer different perspectives, and grow in your career is fundamental to working at Dorman.

The Area Sales Representative (ASR) is the primary contact for all jobbers and technicians, and secondary contact to warehouse distributors and retailers within their area of responsibility. In order to best serve our customers in the assigned territory, this contributor should be centrally located within an area that is centrally based between the Bay Area and Anaheim. This is a road warrior position that may require travel outside of the assigned area based on business needs.


The estimated Total Targeted Cash compensation range for this role is listed below. Total Targeted Cash for this role consists of a base salary ($56,800 - $80,100) plus this role qualifies for an annual sales incentive bonus. The starting salary will be determined based on skills, and experience. Total Targeted Cash $65,320 – $92,115.


Responsibilities and Duties/Essential Duties

  • Drive sales, profitability and awareness of Dorman Products through distribution, in support of the area business plan achievement.
  • Drive brand & product awareness across all levels of distribution. This support should come in the form of trade show representation, customer sales/counter person training, jobber/technician visits, changeover assistance and more.
  • Support Dorman’s sales and profitability objectives by working with these customers to optimize store inventories (Top 250/500 GAP Analysis), communicate promotions, resolve complaints (e.g. Labor Claims) and communicate new product opportunities.
  • Take action to expand marketing material distribution and new product announcement enrollment.
  • Objectives should be accomplished within or below all budgetary constraints. 


Dorman Core Competencies

  • Time Management
  • Decision Quality
  • Results Driven
  • Integrity
  • Influence


  • Preferred - Bachelor's degree in business, automotive technology or a related field or 3+ years of applicable work experience
  • General understanding of common business practices and Microsoft Office suite
  • Self-starter that thrives in remote office environment
  • Strong relationship building and presentation skills
  • Ability to travel 50% or more of the time, including weekend travel as needed
  • Technical aptitude to continuously learn new products and general interest in automotive technology
  • Has experience and enjoys working in a fast paced environment
  • Openness to future relocation preferred
  • Bi-Lingual (English & Spanish) preferred


Physical Requirements

Capability to lift 50 pounds. Working Conditions: While performing the duties of this job, the employee is regularly required to reach, swivel, carry items from one building to another, and speak and actively listen.  Noise level is usually moderate.


Dorman Products is an equal opportunity employer; we value a combination of ideas, perspectives, and cultures at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status.  EEO/AA Employer M/F/D/V.

Nearest Major Market: Orange County
Nearest Secondary Market: Anaheim

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