Trade Marketing Graphic Designer

Job Summary

SuperATV wasn’t born in a boardroom. It started with one mission: build parts that riders can trust. The same hands-on, do-it-yourself mindset still drives everything we do. Our fast paced and casual work environment is highly focused on “Working to Wow” our customers, community, and employees.

The Trade Marketing Graphic Designer is responsible for creating high-impact visual assets that drive dealer engagement, product sell-through, and brand consistency across all B2B trade channels. This role sits at the intersection of sales and marketing, translating trade strategies into compelling, conversion-oriented creative for dealers, distributors, and events.

This position partners closely with the Trade Marketing Manager, Brand Director, Creative Director, and Director of Dealer Sales to deliver assets that support promotions, product launches, dealer programs, and in-market execution.

Primary Duties

Trade Channel Creative Execution

• Design and produce dealer-facing marketing assets including:
• POP displays, signage, and in-store merchandising materials
• Dealer flyers, promo sheets, and sales enablement tools
• Co-op advertising templates and partner-ready creative
• Adapt brand creative into channel-specific executions optimized for dealer environments

Dealer & Sales Enablement Support

• Create sales tools that help reps and dealers sell more effectively:
• Product one-pagers and comparison sheets
• Promo guides and seasonal campaign assets
• Dealer graphics and downloadable assets
• Ensure assets are practical, easy to deploy, and aligned to real-world dealer use

Campaign & Promotion Support

• Execute creative for:
• Promotional calendars (Q1–Q4 campaigns, Big 5 events, etc.)
• Product launches and sell-in initiatives
• Dealer incentive programs and spiffs

Events & Experiential Design

• Design visual assets for:
• Trade shows and dealer events
• Event-specific promotional materials and handouts

Brand Consistency & Adaptation

• Maintain brand standards across all trade marketing materials while adapting for channel needs
• Collaborate with Creative Director to ensure alignment with overall continuity

Cross-Functional Collaboration

• Work closely with:
• Trade Marketing Manager for priorities and execution timelines
• Brand Director & Creative Director for visual direction
• Dealer Sales Team to understand field needs and feedback
• Incorporate real-world dealer and rep feedback into creative improvements

Asset Management & Production

• Organize and maintain trade marketing asset library for dealer access
• Prepare files for print, digital distribution, and large-format production
• Manage versioning across channels, promotions, and dealer types

Qualifications

Education / Experience

• Bachelor’s degree in Graphic Design, Visual Communications, Marketing, or a related field.
• 3+ years of graphic design experience, preferably in:
  • Trade marketing
  • Retail, dealership, or aftermarket environments
• Experience supporting sales teams or B2B channels strongly preferred
• Strong proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• Ability to design for both print and digital formats
• Understanding of merchandising principles and in-store visual impact
• Ability to translate business objectives into effective visual communication
• Strong attention to detail with ability to execute quickly under deadlines