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Sr. Director, Marketing (Content Services & Master Data)

Date: May 22, 2022

Location: Colmar, PA, US

Company: Dorman Products

•    Are you a product content expert and seasoned leader interested in driving industry best-practice?
•    Are you passionate about great content and driving informed purchase decisions for customers and consumers?
•    Are you as comfortable discussing data architecture as you are engaging with partners and customers?


Job Summary:
The Senior Director, Master Data Content Syndication is a business leader that will develop and execute Dorman’s strategy to provide the automotive aftermarket with leading product and application information to drive growth. This role will be responsible for providing customers with the catalog data, rich media, and expertise to best support the sale and differentiation of Dorman’s products.  The Senior Director must possess a unique blend of relationship development, digital content and data architecture skills, and strategic thinking to both articulate a vision and drive that vision into an executable plan.


•    Working collaboratively with internal partners in Marketing, Sales, and Category Management to develop and execute a customer content strategy.
•    Managing the Account Management and Master Data Office teams who focus on the accuracy and completeness of content as well as delivery of that content across both internal and external channels.
•    Partnering to build productive relationships with senior customer content leads to drive continuous improvement on ordering systems and continued growth in the eCommerce channel.
•    Maintaining the integrity of Dorman’s industry leading catalog through active data management and utilization/development of systems and processes.
•    Partnering with leaders across the lines of business to ensure the Product Content team is a consistent thought partner in servicing the various product data needs within the organization.
•    Engaging with Industry groups and partners to help build, shape and evolve information exchange in the automotive aftermarket.


•    Demonstrated experience in working directly with customers and leading projects cross-functionally
•    Strong attention to detail, great communication skills and the ability to help their team drive process
•    Track record of thinking strategically and aligning execution to top level strategy
•    Strong working knowledge of customer/aftermarket data standards
•    Experience with in the eCommerce channel
•    Commitment to driving continuous improvement of processes as a core focus, collaborating with both internal and external partners
•    Familiarity with automotive aftermarket data standards and technical skills (e.g. ability to query data using SQL) would be considered a significant asset


•    B.S./B.A. Degree in Information Management, Computer Science or Business Administration or related field 
•    MBA or Master’s degree preferred
•    10+ years of relevant work experience



Dorman Products, Inc. is an equal opportunity employer; we value a combination of ideas, perspectives and cultures. EEO/AA Employer M/F/D/V.

Candidates must pass a background check and drug test, as applicable for the role.

Nearest Major Market: Philadelphia

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